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You are here Singapore Management University wins at The Case Centre’s 31st Awards and Competitions Patricia Lui and Lipika Bhattacharya of SMU score a win at the case method community s annual Oscars 03 Mar 2021 First-time winners, Patricia Lui and Lipika Bhattacharya of Singapore Management University (SMU), penned a case that won the “Outstanding Case Writer Competition” category at The Case Centre Awards and Competitions 2021. Patricia is Lecturer of Marketing at SMU Lee Kong Chian School of Business and Lipika Bhattacharya is a Senior Case Writer at SMU Centre of Management Practice. Outstanding case writers and teachers from across the globe are recognised in The Case Centre s Awards and Competitions, which celebrate worldwide excellence in case writing and teaching. This is the fourth time that SMU has secured a win, with the University previously winning a total of eight awards in 2015, 2016 and 2017.

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