Ramadan The News Today : Breaking News, Live Updates & Top Stories | Vimarsana

1. Consumerism is capitalism’s first cousin. Classic consumerism is about consumers enhancing their lifestyles in line with evolving societal norms and standards, and the classic role of marketing has been to increase the ‘consumption’ of brands in order to enhance the profits of the corporations that own them. It is usually a systematic journey of driving excess with the reward of prestige, fame and bonuses for the marketers aboard the gravy train. The challenge is that societal norms shift

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