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Most travelers would like large outdoor events to resume, but with safety adjustments and size limitations. Photo source from RRC Associates, IDA Survey, May 2021
Many Americans are looking forward to traveling again this summer, with several new research studies pointing to a high level of interest in hitting the road. Upwards of 90% of American travelers already have at least one leisure trip planned for this summer, with an average of three leisure trips overall, according to research from Destination Analysts
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While many people are starting to feel generally safe doing certain travel-related activities, some visitors remain hesitant. For example, a recent national survey from RRC Associates shows that Americans are looking forward to outdoor events/farmers markets and indoor retail shopping, while some indoor facilities, like gyms/rec centers and bars/night clubs, are still viewed with caution.
Tourists excited, anxious about 2021 summertime travel
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Activities like cycling are expected to be popular with resort town visitors this summer season, and communities may want to prepare accordingly. (Photo by Ralf Garrison)
Listen to the accompanying podcast from Ralf Garrison and Insights Collective here
To fully understand a tourist, you must “be” a tourist, right?
With little historical data or hard research to guide us down the post-COVID road to recovery, I’ve selflessly volunteered to do some personal, experiential road travel research – a distinct departure from the Insight Collective’s disciplined, evidence-based approach – intended for those readers planning for mud season travel or preparing for summer tourism. Personal observations and anecdotes follow:
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Activities like cycling are expected to be popular with resort town visitors this summer season, and communities may want to prepare accordingly. (Photo by Ralf Garrison)
Listen to the accompanying podcast from Ralf Garrison and Insights Collective here
To fully understand a tourist, you must “be” a tourist, right?
With little historical data or hard research to guide us down the post-COVID road to recovery, I’ve selflessly volunteered to do some personal, experiential road travel research – a distinct departure from the Insight Collective’s disciplined, evidence-based approach – intended for those readers planning for mud season travel or preparing for summer tourism. Personal observations and anecdotes follow:
Brought to you by the Park Record and the Insights Collective
Revenue forecast data shows the potential for 2021 to outperform 2020 significantly. (Source: Inntopia)
As we look forward, whether it be this immediate summer or more distant winter, post-pandemic demand will bring with it a few challenges. Some of these will be new and others reoccurring, but all can be anticipated and thus premeditated.
If the floodgates are thrown open in the name of economic prosperity, there is the potential for resident pushback and renewed concern for over-tourism. If the wrong re-opening and re-welcoming strategy is deployed, resorts run the risk of coming across as under-prepared.
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