As March comes in and the booking window for winter mountain travel starts to compress, it’s time to take a look ahead and ponder what the industry might expect from markets, consumers, and travel suppliers…
Ski industry clientele got younger, more diverse during Covid: Travel Weekly travelweekly.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from travelweekly.com Daily Mail and Mail on Sunday newspapers.
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Revenue forecast data shows the potential for 2021 to outperform 2020 significantly. (Source: Inntopia)
As we look forward, whether it be this immediate summer or more distant winter, post-pandemic demand will bring with it a few challenges. Some of these will be new and others reoccurring, but all can be anticipated and thus premeditated.
If the floodgates are thrown open in the name of economic prosperity, there is the potential for resident pushback and renewed concern for over-tourism. If the wrong re-opening and re-welcoming strategy is deployed, resorts run the risk of coming across as under-prepared.
All signs point to strong demand for winter ski travel – but are we ready? vaildaily.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from vaildaily.com Daily Mail and Mail on Sunday newspapers.