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Goodness starts from home this Ramadan says McDonald s via Leo Burnett Indonesia – Campaign Brief Asia

May 7 2021, 11:41 am | BY Kim Shaw | No Comments McDonald’s Indonesia wanted to be a source of warmth this Ramadan, especially when people will be spending yet another Ramadan under restrictions. Leo Burnett Indonesia partnered with Directors Think Tank to release a series of initiatives to help spread positivity. Starting with the understanding that Ramadan communication always celebrated the values of togetherness and kindness but another key pillar of the festival which is forgiveness linked to a time of self-reflection is largely overlooked. This insight was used to deepen our connection with our consumers by apologizing for the year gone by, the birthdays missed, break fasting moments skipped, or just the everyday celebrations which McDonald’s was always a part of but couldn’t be in 2020. So “Sorry” from McDonald’s”, a heartfelt apology from us to our consumers for not being able to serve them well enough last year despite our best intentions but also

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Tokopedia humanises delivery boxes this Ramadan, encourages consumers to reconnect through giving

Tokopedia humanises delivery boxes this Ramadan, encourages consumers to reconnect through giving
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Jakarta rayaRajay singhFlock creative agencyDirectors think tankGrab indonesiaGrab martGrab foodGrab expressஜகார்த்தா ராயராஜய் சிங்இயக்குநர்கள் சிந்தியுங்கள் தொட்டிபிடுங்க இந்தோனேசியாபிடுங்க மார்ட்பிடுங்க உணவுபிடுங்க எக்ஸ்பிரஸ்

Directors Think Tank wins gold at Spikes Asia for Petronas Land of Light Bulbs – Campaign Brief Asia

March 2 2021, 8:57 am | BY Kim Shaw | No Comments Following on from recent wins at AdFest, leading SE Asian production company and Campaign Brief’s ‘The Work’ production company of the year, Directors Think Tank, have just picked up a Gold Spike in the Entertainment category at Spikes Asia for Petronas ‘Land of the Light Bulb’. The three-part web film was a collaboration with Ensemble Worldwide Malaysia and production partners Fingerprint Films. The project was an opportunity to create a branded content campaign to strengthen PETRONAS‘ presence in India. The films highlight the energy that drives India. The production was supported in India by Fingerprint Films and Executive Producer Madhukar Kotian. All three episodes were co-directed by Directors Think Tank director and co-owner Rajay Singh (one SE Asia’s most awarded directors) and India’s Rajesh Mapuskar (winner of the national film award for best director for his film

Madhukar kotianRajay singhAxiata celcomStephen douglasRajesh mapuskarCampaign briefDirectors think tankGold spikeSpikes asiaEnsemble worldwide malaysiaFingerprint filmsExecutive producer madhukarExecutive directorMerdeka dayராஜய் சிங்ஸ்டீபன் டக்ளஸ்

Is CNY Even CNY Without Lion Dancers?

By: Editorial Head, TRP Let’s preface this with an undeniable fact: I’m not Chinese. I did, however, marry into a Chinese family about a year and 8 months ago and I’m slowly learning a little bit about Chinese culture. This would have been my second time celebrating Chinese New Year with my in-laws except this year’s celebrations aren’t the same as last year’s. Not by a long shot. This year is lacking in many things, but one thing that stings the most for me is probably the absence of Lion Dancers. My wife and I have a 6 month old son and I was excited to see his reaction to watching them jump and dance, with their loud drums and bright costumes.

Rajay singhChinese new yearLion danceLion dancersLittle lionReunion dinnerDirectors think tankமீண்டும் இணைதல்ராஜய் சிங்சீன புதியது ஆண்டுசிங்கம் நடனம்சிங்கம் நடனக் கலைஞர்கள்கொஞ்சம் சிங்கம்மீண்டும் இணைதல் இரவு உணவுஇயக்குநர்கள் சிந்தியுங்கள் தொட்டி