Smartphone Sales: The first phase accounts for 40-50% of total festive sales. The second phase begins a week before Diwali, which is on November 12 this year. This surge reflects a revival in consumer sentiment, which has been subdued for over a year.
Discretionary spending by consumers on big-ticket items such as cars, smartphones, televisions, two-wheelers and household appliances is off to a flying start this festive season. Several brands and categories have overtaken last years total festive period sales or are close to matching them in the first phase, which runs from Navratri to Dussehra, several industry executives said.
Car Sales: The first phase accounts for 40-50% of total festive sales. The second phase begins a week before Diwali, which is on November 12 this year. This surge reflects a revival in consumer sentiment, which has been subdued for over a year.
The first phase accounts for 40-50% of total festive sales. The second phase begins a week before Diwali, which is on November 12 this year. This surge reflects a revival in consumer sentiment, which has been subdued for over a year.
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