04.05.21
Press Release
BLOOMINGTON, Ill. – April 5, 2021 – The Illinois Soybean Association (ISA) is rolling out a new era of biodiesel work in a big way.
ISA District 10 Director Elliott Uphoff’s grain truck got a brand-new look this week, debuting ISA’s new biodiesel artwork.
The new artwork is part of a recent rebrand effort for ISA’s biodiesel program and includes new logos for both ISA Biodiesel and the B20 Club. The brand redesign reflects the new audiences that ISA is now targeting in our biodiesel efforts including farmers, communities, urban audiences and lawmakers.
Illinois farmers are growing more than just soybeans in their fields – they’re growing sustainable energy.
Latest Illinois Field & Bean Issue Covers Leadership and Legacy 03.08.21
Press Release
BLOOMINGTON, ILL – March 8, 2021 – Starting to arrive this week, Illinois soybean farmers will see a new issue of Illinois Field & Bean which brings focus to several Illinois representatives who have recently been called to serve the soy industry on a national level, and to ISA’s culture of cultivating leadership.
In his column dedicated to “Growing Great Leaders,” Illinois Soybean Association (ISA) CEO John Lumpe said, “Members of the ISA Board are revered in the soy industry for their expertise, ethics, ingenuity, and their investment in all things forward-facing. They are committed to a hard work ethic. They are steady when the grain market isn’t and say “Yes” when it would be easier to say “No.”’
ISA Biodiesel Campaign Continues to Evolve, Reach New Audiences 03.03.21
Press Release
BLOOMINGTON, Ill. – March 3, 2021 – The Illinois Soybean Association (ISA) is welcoming a new era of biodiesel work in Illinois and recently rebranded its biodiesel program, rolling out new logos for both ISA Biodiesel and the B20 Club. The brand redesign reflects the new audiences that ISA is now targeting in our biodiesel efforts including farmers, communities, urban audiences and lawmakers.
The rebrand represents how ISA’s biodiesel campaign continues to evolve and bring the message of a cleaner, more sustainable fuel that’s available now into new conversations.
“Biodiesel is an issue of critical importance to the state’s soybean industry, the use of B20 and higher could add around one dollar to the market price of soybeans. We’ve been promoting biodiesel and working with communities, fleets and retailers for some time and we’ve made great h