ISA Biodiesel Campaign Continues to Evolve, Reach New Audiences
03.03.21
Press Release
BLOOMINGTON, Ill. – March 3, 2021 – The Illinois Soybean Association (ISA) is welcoming a new era of biodiesel work in Illinois and recently rebranded its biodiesel program, rolling out new logos for both ISA Biodiesel and the B20 Club. The brand redesign reflects the new audiences that ISA is now targeting in our biodiesel efforts including farmers, communities, urban audiences and lawmakers.
The rebrand represents how ISA’s biodiesel campaign continues to evolve and bring the message of a cleaner, more sustainable fuel that’s available now into new conversations.
“Biodiesel is an issue of critical importance to the state’s soybean industry, the use of B20 and higher could add around one dollar to the market price of soybeans. We’ve been promoting biodiesel and working with communities, fleets and retailers for some time and we’ve made great headway. Now, we are bringing even more audiences into the conversation, and our fresh, new look marks this new era of biodiesel optimism,” says Ron Kindred, ISA Government Relations Committee Chair and District 9 Director.