Communications specialist aquires Adare to triple workforce and create £110m business
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Adare SEC extends Allianz contract
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by Charlie Spargo
In an effort to reflect its status as a multi-channel communications provider, Adare SEC has undergone a dynamic brand transformation.
The organisation has redesigned its website and launched a new thumbprint logo with an updated green colour palette. Ahead of this rebrand, the company has invested millions over the course of the past three years in its service offering - joining the Digital NOW programme from Quadient in November last year and launching its own cloud-hosted communications content platform, Smart Edit.
Its Digital Mailroom offering - which automates the capture, distribution and archiving of inbound documents and digital communications - has been developed in the same time-frame, offering AI and ML solutions to integrate paper documents for clients.
Adare SEC revamps brand to cement growth strategy Darryl Danielli Tuesday, April 20, 2021
Adare SEC has rebranded as it looks to drive growth as lockdown eases by leveraging the circa £5m multichannel investment it made across the business through the pandemic.
Nevins: new branding really reflects what the business is about
The 400 staff firm’s new brand identity project was headed up by Pat Kelly, who joined the business as director, marketing and solutions last December.
CEO Rachael Nevins said: “She certainly hit the ground running as it was a major overhaul… from print collateral to a new website as well as defining the look, feel, language and tone of the business to differentiate ourselves and better reflect the personality of the business, it’s people and leadership.”