Adare SEC revamps brand to cement growth strategy
Darryl Danielli
Tuesday, April 20, 2021
Adare SEC has rebranded as it looks to drive growth as lockdown eases by leveraging the circa £5m multichannel investment it made across the business through the pandemic.
Nevins: new branding really reflects what the business is about
The 400 staff firm’s new brand identity project was headed up by Pat Kelly, who joined the business as director, marketing and solutions last December.
CEO Rachael Nevins said: “She certainly hit the ground running as it was a major overhaul… from print collateral to a new website as well as defining the look, feel, language and tone of the business to differentiate ourselves and better reflect the personality of the business, it’s people and leadership.”