Courtesy: Twitter
Twitter’s monetisable daily active users, better known as mDAUs, grew 192 million, up 40 million (or 27% YoY) in the quarter ended December 31, 2020. This number grew by 5 million over the previous quarter. Of the total mDAUs, 37 million and 155 million were in the US and in geographies outside the US, respectively. International mDAUs increased by 28% YoY from 121 million. mDAUs grew 21% YoY in the US.
The increase in mDAUs through end of January was above historical average for the last four years. The company expects mDAU growth of 21% YoY on Q1 2021.
Growth from product improvements reached an “all-time high”, benefiting from increased conversation around COVID-19, the US elections, and other current events. “Early data suggests that these product improvements are enhancing the customer experience and resulted in improved retention, reduced churn, and greater mDAU growth in Q4,” the company said.
Twitter PWA gets Birdwatch support, rolls back retweet experience changes, and more
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Twitter rolled out a large update for its progressive web app.
The update includes support for Birdwatch, Carousels, and several other new features.
The changes that are available for the Twitter PWA are also available on the Twitter app through the Microsoft Store.
A major update is rolling out to Twitter across major platforms, including the progressive web app (PWA) that powers the Twitter app on Windows 10. The update includes support for Birdwatch, the community-driven feature for addressing misleading information. Support for the new Carousel ad format, improvements to DMs, and several other new features are also included in the update.
THIS is a very tricky article to write.
People nowadays usually care most about which side you take, and seldom believe you when you say you’re not taking sides.
Anyway, believe it or not, there will be no taking sides in this article, which is about communication tools and strategies.
Like all tools, these can be used for both good and evil.
I’m going to take two primary case studies today, involving a government official and a businessperson.
Today, I will comment on the communication strategies employed by these two individuals, while making absolutely zero comment and taking no position on the controversies they were involved in.