THIS is a very tricky article to write.
People nowadays usually care most about which side you take, and seldom believe you when you say you’re not taking sides.
Anyway, believe it or not, there will be no taking sides in this article, which is about communication tools and strategies.
Like all tools, these can be used for both good and evil.
I’m going to take two primary case studies today, involving a government official and a businessperson.
Today, I will comment on the communication strategies employed by these two individuals, while making absolutely zero comment and taking no position on the controversies they were involved in.