Creative 276 Add to collection
#DespairNoMore is the new campaign by AMV BBDO and Impact BBDO aimed at destigmatising ageing and incontinence
TENA, the worldwide leader in incontinence products, has launched a campaign in the Middle East to challenge the misconception that menopause marks the onset of an ‘Age of Despair’ – the name for ‘menopause’ in Arabic –and raise confidence in women aged 45+.
In response to this year’s International Women’s Day theme, #ChooseToChallenge, the new campaign created by AMV and Impact BBDO calls on Arab women to challenge the ‘Age of Despair’ and replace ‘despair’ with their own words which truly reflect this stage of a woman’s life.
Hires, Wins & Business 17 Add to collection
First campaign is expected to air at the end of April 2021
VIA, Portland, Maine-based full service advertising agency has been named a new creative partner for Flex, a period solutions provider. Their key products include: Flex Disc (Menstrual Disc), and Flex Cup (Menstrual Cup). VIA will help Flex establish their personality in the world and dispel stigma and awkwardness around periods by creating reliability through humor. This will be Flex’s first ever mass awareness campaign and the most media dollars they have spent to-date. The first campaign is expected to air at the end of April 2021. Additionally, VIA won this new piece of business through a competitive pitch.