Hires, Wins & Business 17 Add to collection
First campaign is expected to air at the end of April 2021
VIA, Portland, Maine-based full service advertising agency has been named a new creative partner for Flex, a period solutions provider. Their key products include: Flex Disc (Menstrual Disc), and Flex Cup (Menstrual Cup). VIA will help Flex establish their personality in the world and dispel stigma and awkwardness around periods by creating reliability through humor. This will be Flex’s first ever mass awareness campaign and the most media dollars they have spent to-date. The first campaign is expected to air at the end of April 2021. Additionally, VIA won this new piece of business through a competitive pitch.