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Mural uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne
A new global campaign from Amplify hits Melbourne’s (Naarm) streets as Converse collaborates with All Star member and Gumbaynggirr artist/activist Aretha Brown to paint a mural that not only cleans the air, but sparks conversation around Indigenous urban identity and the importance of elders within the community.
The mural, located at the Converse Fitzroy store uses air purifying paint that absorbs the equivalent air pollutant of 128 trees in inner city Melbourne. Globally, Converse has activated these sustainable murals from Singapore to São Paulo and ‘planted’ the equivalent of 8,033 trees (and counting).
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Agency creates ‘Blend different’ D2C platform to showcase premium quality and positive environmental impact of Benetton’s products
R/GA London has announced that it has partnered with United Colors of Benetton to further drive the company’s ongoing digital transformation through a 360 re-imagining of its global direct-to-consumer experience. Known for their freedom of thought, with a history rooted in breaking barriers, Benetton’s new ‘Blend Different’ e-commerce platform translates the brand’s signature philosophy into a modern omnichannel experience, giving it a clear and distinctive role in contemporary culture. Concepted, created and launched by R/GA in just 14 weeks, the new platform goes live in the UK, Italy, Germany, Spain, Japan, Greece, Portugal with further roll outs planned in 2021.
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BRYGHT YOUNG THINGS partners with the platform to build a forum for the eco conscious and eco-curious to gather
Inspired by the growing movement towards conscious consumerism, FUTUREVVORLD is a digital destination that explores more environmentally responsible practices in fashion, footwear and design.
In recent times, ‘sustainability’ has become somewhat of a fashion buzzword. Despite there being a number of brands making honest steps towards reducing their environmental impact, the term is often loosely applied and misunderstood.
With sustainability now further complicated by indifference, ambiguity and economics, FUTUREVVORLD’s mission is to be a forum for the eco conscious and eco-curious to gather, discover, embrace and inform the growing number of Earth-friendlier innovations and initiatives in style, design, art, sports and beyond.