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Agency creates ‘Blend different’ D2C platform to showcase premium quality and positive environmental impact of Benetton’s products
R/GA London has announced that it has partnered with United Colors of Benetton to further drive the company’s ongoing digital transformation through a 360 re-imagining of its global direct-to-consumer experience. Known for their freedom of thought, with a history rooted in breaking barriers, Benetton’s new ‘Blend Different’ e-commerce platform translates the brand’s signature philosophy into a modern omnichannel experience, giving it a clear and distinctive role in contemporary culture. Concepted, created and launched by R/GA in just 14 weeks, the new platform goes live in the UK, Italy, Germany, Spain, Japan, Greece, Portugal with further roll outs planned in 2021.