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Analysis: Will McDonald s loyalty app work with SEA consumers fatigued with loyalty programmes?

Analysis: Will McDonald s loyalty app work with SEA consumers fatigued with loyalty programmes?
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Covid impact: Retail brands eye high streets for expansion, also target tier 2, 3 cities

Some Quick Service Restaurants (QSRs) within the food & beverages (F&B) category—including Starbucks, Pizza Hut, KFC — apparel brands and even large format stores like Pantaloons, Westside, Zudio Reliance Trends and Max, which are usually anchor tenants in malls, are now getting serious about their high-street presence.

How South Delhi s Pan-Asian cloud kitchen Enoki is enabling wok from home during the lockdown

In India Quick Service Restaurants have gained a major market share in a short period, even during Covid-19

by Bhaswati Guha Majumder - May 25, 2021 08:01 AM Representative image of a bar-cum-restaurant (Photo by Aniruddha Chowdhury/Mint via Getty Images) Snapshot Quick Service Restaurants in India has witnessed significant growth in a short time. Quick Service Restaurants (QSRs)—fast food outlet where people pay for food at the counter before consumption—have gained a major market share in a significantly shorter period. In March 2020, the Government of India temporarily closed public places like hotels, restaurants and food outlets as a precautionary measure to curb the spread of the coronavirus. During such a situation, QSRs turned to the food delivery sector, and several foodservice companies adopted the concept of takeaway services to deliver safe, hygienic and customised orders to the customers—which helped them to sustain and continue the business.

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