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Analysis: Will McDonald s loyalty app work with SEA consumers fatigued with loyalty programmes?

Analysis: Will McDonald s loyalty app work with SEA consumers fatigued with loyalty programmes?
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Analysis: Why HungryGoWhere s closure was an inevitable outcome

Analysis: Does Lazada s integration of ComfortDelGro taxi rides signal super app ambitions?

Details 21 April 2021 Lazada and ComfortDelGro Taxi have inked a deal that will allow shoppers in Singapore to book ComfortDelGro cabs within the Lazada app. With digitally-savvy Singaporeans turning to online services and solutions to suit their lifestyles, the latest partnership between the two service providers means that customers can book taxis without exiting the Lazada app, allowing them to browse and shop uninterrupted. Integrating taxi-booking services within the app is a first for an eCommerce platform in Singapore, boosting Lazada’s offerings and relevance as a one-stop destination for customers’ daily needs. The partnership also sees ComfortDelGro Taxi expand its reach by tapping into Lazada’s wide customer base - particularly the younger demographic of shoppers who frequent the platform.

Analysis: Will Clubhouse s recent breach throw a wrench in its momentum?

Details 24 February 2021 Clubhouse has been gaining steam over the past few weeks, growing from 3.5 million global downloads on 1 February to 8.1 million by 16 February, according to App Annie. App Annie said Clubhouse exceeded 2.6 million downloads in the US alone this month as a result of appearances from renowned individuals such as Facebook CEO Mark Zuckerberg and Tesla CEO Elon Musk. While the app is currently on an uptake high, a recent breach saw an individual temporarily stream multiple rooms from their own feed to a website. Clubhouse s spokesperson told MARKETING-INTERACTIVE in a statement that recording or streaming without the explicit permission of the speakers is against the Clubhouse terms of service. This individual s account has been permanently banned from the service and we have added additional safeguards to prevent people from doing this in the future, the spokesperson said but declined to comment on the specifics of th

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