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IAS Announces Quality Attention Measurement Product

The company is billing it as the first attention product to unify media quality and eye tracking

Mike follettYannis dosiosLumen researchIntegral ad scienceQuality attentionAdvanced machine learning modelBrand resultsMedia qualityHuman attention

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers NEW YORK, Jan. 4, 2024 /PRNewswire/ Integral Ad Science , a leading global media.

Mike follettYannis dosiosAnna kechekmadzeMad science incLumen researchQuality attentionProvides actionable attention metricsBusiness resultsGlobal advertisersChief commercial officerAdvanced machine learning modelBrand resultsMedia qualityHuman attentionGlobal digital media lead

Integral Ad Science Holding Corp (NASDAQ:IAS) Q2 2023 Earnings Call Transcript

Operator: Good day, and thank you for standing by. Welcome to the IAS Q2 2023 Earnings Call. At this time, all participants are in a listen-only mode.

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IAS Launches Its Quality Attention Measurement Product

IAS, a global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product.

Yannis dosiosIntegral ad scienceQuality attention

Integral Ad Science launches quality attention measurement product: Best Media Info

Integral Ad Science launches quality attention measurement product: Best Media Info
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