CMO s top 8 martech stories for the week - 13 May 2021
All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai
Microsoft Dynamics 365 Marketing debuts
Microsoft Dynamics 365 Marketing, a new set of real-time customer journey orchestration features, has debuted aimed at boosting customer experiences.
Features include event-based customer journeys, custom event triggers and SMS and push notifications, so organisations can design, predict and deliver content across channels in the moment of interaction, enabling hyper-personalised customer experiences.
Integrations with Dynamics 365 apps make real-time customer journeys an end-to-end experience, while AI offers personalised customer experiences to turn insights into relevant action with AI-driven recommendations for content, channels, segmentation and analytics. The customer insights segment and profile integration allows organisations to build deep 1
iTWire Friday, 07 May 2021 13:06 Qlik Sense Mobile delivers powerful data analytics
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Qlik launches Qlik Sense Mobile, a fully native app for iOS and Android that provides enhanced user experience, fully interactive online and offline analysis, and integrated push alerting.
Qlik announced an enhanced mobile analytics experience with Qlik Sense Mobile for SaaS, one of four key features being delivered in Q2 across Qlik’s SaaS data integration and analytics platform.
We’re told: “These capabilities will help customers continue their journey to Active Intelligence, evolving from passive data consumption to informed action with continuous intelligence from real-time, up-to-date information.”
James Fisher, Chief Product Officer, Qlik, says: “Analytic data pipelines built for the cloud are the only ones that can deliver the real-time insights and action at the heart of Active Intelligence. With Qlik Sense Mobile for SaaS and our additional planned fe