/PRNewswire/ Demandbase, the Smarter GTM™ company for B2B brands, today announced the launch of Demandbase Smart Data on Snowflake Marketplace through a.
CMO s top 8 martech stories for the week - 13 May 2021
All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai
Microsoft Dynamics 365 Marketing debuts
Microsoft Dynamics 365 Marketing, a new set of real-time customer journey orchestration features, has debuted aimed at boosting customer experiences.
Features include event-based customer journeys, custom event triggers and SMS and push notifications, so organisations can design, predict and deliver content across channels in the moment of interaction, enabling hyper-personalised customer experiences.
Integrations with Dynamics 365 apps make real-time customer journeys an end-to-end experience, while AI offers personalised customer experiences to turn insights into relevant action with AI-driven recommendations for content, channels, segmentation and analytics. The customer insights segment and profile integration allows organisations to build deep 1
Demandbase, the B2B go-to-market leader, today announced the acquisition of both InsideView, a leader in sales and marketing intelligence, and DemandMatrix, the best provider of technographic data and intelligence.