By Maddie Maynard2020-12-18T00:01:00+00:00
Source: Unsplash
Soap makers must be rubbing their hands together with glee. For Covid-19 and the resulting passion for hand washing has helped add £77.8m across bar and liquid formats. That’s an extra 42.1 million bottles of liquid soap, and an additional 9.6 million bars. It’s a sharp contrast to the falling sales of last year.
In terms of brands, the biggest winners were those with eco credentials, says Nielsen analyst Iulia Preda. “Brands capitalising not only on their health and hygiene properties but also sustainability have seen the most success this year.” She cites leading name Carex, whose antibacterial claims and range of refills helped it gain £35.4m.