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Reliance teams up with Murali s Ceylon Beverage

The agreement may also grant Reliance Consumer distribution rights for Sri-Lanka based Ceylon Beverage’s energy drinks and juices in India, expanding its presence in the nation’s ₹67,000 crore beverage market

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Is the relaunch of Campa going to start a price war in the cola segment?: Best Media Info

Best Media Info: While the cola market in India is mainly dominated by Coca-Cola and Pepsi, Reliance’s foray into the cola segment is perceived to kindle a pricing war in the segment, similar to what the company had| Marketing News

Campa colaAshish mishraInterbrand mishraParle agroVikas mehtaSoumitra karnikBestmediainfo bureauReliance industriesPure drinks groupCola companyNegi delhiGreat indian tasteGreat indianSouth asiaCreative consultantCoca cola company

Indian Cola Wars: Can Reliance s Campa Cola Wrestle Away Market Share From Pepsi, Coke?

Indian Cola Wars: Can Reliance s Campa Cola Wrestle Away Market Share From Pepsi, Coke?
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Will Reliance bring Campa Cola s fizz back with relaunch or will it fizzle out of the soft drinks market?

Industry experts feel the iconic desi cola will require more than heritage value and nostalgia to create a stir.

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Reliance to relaunch local soft drink brand Campa Cola

Reliance to relaunch local soft drink brand Campa Cola

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