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Both events will broadcast live from Celebromedia Studios.
The morning’s live broadcast, which will take place at 11am, will see panellists discuss how companies can
navigate the ‘next normal’ in creative communications and adapting the next level of customer experience. The panel will look at topics including how companies can bring back confidence in events for the year ahead, how to build customer relationships in a continually changing landscape and the rise of the live streamed customer buying experience.
The panel will comprise of Rob Sinclair Barnes, global brand director; Richard Brooks, global head of sales for Stichd; Christianne Beck, head of events at Clearleft; and Nikki Clare, head of events and client service for Hearst UK.
Charlotte Gentry, CEO and founder of Pure Communications Group, on finding opportunities in adversity.
We repositioned our service offering and brand this year, although started last year with the rebuild of our website and having made this strategic move, had no idea what was coming round the corner.
Everyone has had to pivot to virtual events and the reality is, that there isn t really any money to be made in virtual, unless you are doing large volumes of it or huge congresses which require builds for virtual environments. Most corporates don t think that they should be investing money on a virtual event, unless it is a huge conference and currently no one has a crystal ball and we don t know when live events are going to come back, although the hope is Easter 2021.