Redback to the future: Craft beer pioneer back on taps in WA homecoming
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Get your lemon wedges ready.
A brew instrumental in kick-starting Australia’s craft beer movement three decades ago is returning on tap to its place of origin.
Four of the original brews from Matilda Bay including Redback, which is back on tap in WA.
Matilda Bay’s original wheat beer Redback best served with a wedge of lemon is back in Western Australia under the steady hand of original master brewer Phil Sexton.
April 28 2021, 11:53 am | BY Ricki Green | No Comments
CHE Proximity Sydney-based executive creative director Cam Hoelter is departing the agency after six months in the role to focus on new endeavors.
Prior to CHEP, Hoelter led some of America’s biggest brands at McCann New York, including recent award-winning work for the Superbowl and won countless awards including, Gold Lions, Andy’s, Clio’s, Webbys, Effies and D&AD.
Before New York, he worked at Clemenger BBDO, The Campaign Palace and DDB and has been responsible for some of Australia’s most famous campaigns for iconic brands like Pure Blonde, NAB, VW, Telstra, and renaming McDonalds to Maccas.
AustralianFarmers
Breweries of all sizes are increasingly dealing direct with barley growers and the simplified trading method is paying off for farmers like Chris and Samantha Greenwood.
Brewing giant Asahi made headlines recently when it re-wrote its supply chain arrangements so it could source 90 per cent of its malting barley direct from growers in New South Wales and Victoria.
This means Asahi will now source 40,000 tonnes of barley direct from seven growers in southern New South Wales with northern New South Wales growers expected to sign on before this year’s harvest.
A further 40,000 tonnes is also being sourced through 30 Victorian growers.
2021 CB HOT LIST #3: CLEMENGER BBDO campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.
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At about this time, a tearful Chezzi spoke about her husband s drinking on Studio 10.
But it appears Grant has just reduced his alcohol intake instead of becoming a teetotaller, as shown by his drinking a beer at the I m a Celeb party.
Drink: The sighting comes after Grant vowed to ditch the booze completely in an interview with The Daily Telegraph last month
Stepping out: The Gold Logie-winning TV presenter, 43, drank a Pure Blonde low-carb beer at the bash, as his pregnant wife Chezzi was seen leaving her hotel with their daughters
Anxiety: On the Channel 10 show last month, Grant told his fellow campmates he suffered from anxiety and would sometimes drink to excess to cope