gregory and steven have a lot to do over the next few months and we ll check back with them in october to see how things with going. in the meantime, mike is here with us now. we should mention that he s the author of the upcoming book with the pumpkin plan. and colleen is director of entrepreneur.com. can i say one thing? yes. a little throw up came in my mouth when i came out wearing a dress. at least you re not wearing it today. you look great. this brillo pad of disgustingness. this is a lot of times when you go into a company like this with is, the problems are not that big. i mean, they re big in terms that they need to be changed and they will make big changes for your business, but having you come in and they were clear from
let s head to the table. mike is a founder of sub siddian launch and the author of the pumpkin plan. great to see you both. great to see you. great to be here. we ve done this story on people who have haunted houses and people who run summer catches. it s hard. these people seem to be doing a good job trying to branch out but in the end they haven t quite cracked the code yet. what are they missing? i think they re trying to both be a manufacturer and retailer. you can t be masters of both. a retailer that focuses just on christmas could have an amazing pop-up store. thank ire struggling because they re doing two things at once. you can go this fafrmt what s the problem they re trying to solve. you want to be able to fill a
degree, you are ending up in canada. the longer you continue off course, even small, you get far from your destination. they do need to make small corrections to get back there, but they need to make them sooner rather than later. the one we were harping on is four out of 20 retailers were working for them. yet they were spending all this time on the other retailers. so it s hard but you just got to cut the customers out. you do. can i plug my book? i m even asking you, i m going to. in the pumpkin plan i talk about a pumpkin vine. if you want to grow a pumpkin, it s the rotting diseased pumpkins you have to get rid of to allow the nutrients to go to the big pumpkin. get rid of the diseased venue. before you do, ask them why things are not working out. sort of when you have unhappy customers, sometimes they are a great source of information. find out what they are not liking so that can help fix the problem. and contacts were so important here. they were manufacturing in turk
story. they re firefighters, running into a burning building when everyone else is running out. what better way to give back to the community than to support them? when your business learned about their struggle to rebuild, we knew we had found our next makeover. so we assembled a rescue team to make recommendations to help shore up the business as they got ready to reopen. scott and tim, i know you ve had an incredibly tough year but i think good things are ahead and to help you with that i will introduce you to the your business makeover team, the ceo of s3 agency, market iing guru. mike, author of the pumpkin plan, a business strategist extraordinaire. i can t wait to see what you do together and i will leave it to you. mike and denise immediately sat down and started delving into the details of the business. the first problem? scott and tim weren t taking a salary. we had to struggle week to week to cover our bills, you know, and at times we were able to take a small sala