sb united 71777. so text sb united 71777. just a few minutes ago, we got a statement from the family of deni denise to honor a man named shannon johnson that saved denise s life. this is shannon johnson, wednesday morning at 10:55 a.m. we were seated next to each other at a table joking about how we thought the large clock on the wall might be broken because time seemed to be moving so slowly. i would never guess five minutes later we would be huddled next to each other under the same table from over 60 rounds of bullets being fired across the room. the letterer goes on. i ll always remember his left arm wraps around me holding me as close as possible next to him behind that chair and amidst the chaos, i ll remember him saying these three words, i got you. i believe i am still here today
[ applause ] is such a wonderful thing. it gives everybody an uplift. three months after hurricane sandy devastated the rockaways surf side bagels became a small beacon of hope in a community where so little has changed since the storm. i ran into them yesterday waiting for the bus. are you guys open? we re opening tomorrow and i got all excited. it feels like it s getting back to normal and it s been a while since we had that. oh, bagels and cream cheese, yes. mike, denise and i were on hand to help and finally got a chance to taste those famous bagels. that s good. adding to the euphoria of the day, a grant check from the city of new york for $5,000 was personally delivered by commissioner robert walsh to help them pay for equipment that was lost during the storm. a $5,000 check for you to have. thank you so much. don t spend it all in one
granding. so we create this had stamp, surf side bagels, homemade with love. you can take something like this, it s not expensive. it s actually a stamp. take, put it on things, and then you can write on there what it is. you can identify that. this cheese bagel belongs to write their name on it. if starbucks can make their employees do that, a community run business that serves the community can do that. we talked about having printed bags and it was so expensive at the time, we didn t do it. this is a great idea. next up in denise s eidea of improvements for surf side, loyalty cards. consumers love loyalty programs especially if they re commuters coming every day or at least five days a week to you. so let s give them a loyalty program where they get punches or stamps so that they get a certain amount back from you, that you are literally giving back to them. and there is something extremely l cool you can do with loyalty cards. when there s a little bit of
better track your expenses so that no receipt is unaccounted for. four, keep a business journal. use your outlook or google calendar to keep a detailed schedule of your business activities each day. this way if a deduction is ever questioned, you can quickly look up the day to vouch for your claim. and number 5, stay away from cash. it s easy to spend, and nearly impossible to reconcile with receipts. stick to debit and credit cards in order to better track your expenses. it s time now to answer some of your business questions. our makeover team mike and denise are here with us. the first one is about how to market your brand. i would like someone to explain the difference between marketing and public relations and how they are interconnected. all right, denise, right up your alley. how do you answer her is this. sure, we get that question a
after many months of rebuilding, surf side bagels was finally ready to open their doors for their first breakfast since hurricane sandy. would the customers in the hard hit rockaway beach area come out for the occasion? our makeover team assemble d on last time to support scott and tim and to find out if they would be taking our advice. so today is the day. it s the grand reopening of surf side bagels. denise snuck out of here earlier and put this sign for free bagels and coffee out and people have been going in and out all morning long. the whole team is inside celebrating. let s see how it s going. good morning, everybody, and welcome back to surf side bagels after hurricane sandy. [ applause ] somebody who lives in the area, every store that opens.