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Shangri-La Introduced Fam ily Brand

24 May 2021 Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily™ that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. This new offering reflects Shangri-La’s Asian heritage and strong family culture, it also reaffirms the brand’s commitment to evolving with customers to fulfill ever-changing demands and delivering on the brand promise of heartfelt hospitality. The Fam.ily™ brand houses a variety of new and existing programmes specially designed to enable family guests to realise their Shangri-La, both individually and with one another, as they explore, bond and grow together.

Travel, Tourism & Hospitality Shangri-La launches new brand to cater to family-centric experiences

May 2021 132 Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys.    This new offering reflects Shangri-La’s Asian heritage and strong family culture, it also reaffirms the brand’s commitment to evolving with customers to fulfill ever-changing demands and delivering on the brand promise of heartfelt hospitality. The Fam.ily brand houses a variety of new and existing programmes specially designed to enable family guests to realise their Shangri-La, both individually and with one another, as they explore, bond and grow together.

Shangri-La Group Launches Fam ily™ Brand To Bring Best-Loved Family Experiences For Customers

5 Unbeatable Spring Festival Staycation Deals

Chinese New Year Staycation Treat the whole family to a luxurious stay at Pudong Shangri-La, East Shanghai and experience the magnificent sight of the Bund elegantly before your eyes. Enjoy the festivities and celebrate an amazing time with their Kids Activity Lounge and K20 Room. The Chinese New Year Staycation package starts from just RMB1,118: Book a Deluxe Room and enjoy room upgrade to River Wing Deluxe Bund Room (subject to room availability upon check-in) Daily breakfast buffet at YICAFE for 2 adults and 2 children under 12 years old Kid’s themed decoration and amenities Shuttle bus service between hotel and Shanghai Disneyland

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