Shangri-La launches new brand to cater to family-centric experiences
, 10 days ago Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. This new offering reflects Shangri-La’s Asian heritage and strong family culture, it also reaffirms the brand’s commitment to evolving with customers to fulfill ever-changing demands and delivering on the brand promise of heartfelt hospitality. The Fam.ily brand houses a variety of new and existing programmes specially designed to enable family guests to realise their Shangri-La, both individually and with one another, as they explore, bond and grow together.
May 2021 132 Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. This new offering reflects Shangri-La’s Asian heritage and strong family culture, it also reaffirms the brand’s commitment to evolving with customers to fulfill ever-changing demands and delivering on the brand promise of heartfelt hospitality. The Fam.ily brand houses a variety of new and existing programmes specially designed to enable family guests to realise their Shangri-La, both individually and with one another, as they explore, bond and grow together.
Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily™ that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys.