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2 nd June 2021 3:44 pm The majority of advised UK clients now desire ethical investing due to the Covid pandemic, according to a new report from Prudential.  The report looks at intergenerational planning and wealth transfer between advised families amid the financial volatility and insecurity of the pandemic.   It found that Covid-19 has increased appetite for sustainable investments across all generations among 60% of millennials, 44% of Gen X and 35% of Baby Boomers.  The report shows that 61% now care more about the environment and the planet than they did before the pandemic.   More than a quarter of respondents admit they are more concerned than they have ever been. And one in five say they are more worried now that they have children and grandchildren. 

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