Tech Startups Might Have Changed For Good tech.co - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tech.co Daily Mail and Mail on Sunday newspapers.
Rebranding the Pru: New colours and a shorter name
Content by subject
Professional Adviser hosts must-attend events for the financial adviser sector.
The success and reach of the brand has enabled us to deliver a series of market-leading events, including our popular breakfast briefings, awards and conferences.
Download and use the apps
Access your subscription from outside of the office
Get relevant news and insight straight to your inbox
What s in a name?
Sabuhi Gard
The recent rebrand of Prudential has been met with mixed reaction from the financial advice community, who have questioned the need for the name chop given its history and dominance in the marketplace, writes Sabuhi Gard