and i had this conversation, that even the commercials are speaking to this. in the post sandra fluke ad boycott that has up-ended rush limbaugh s business model, one of the prominent ad categories in his show is help for tax delinquents. if you haven t filed, enter the promo code rush. even the commercials are speaking to people who would be sympathetic to this cattle battle squatter out in nevada. yeah. well, how do we make a legitimate distinction between groups that are expressing legitimate outrage against some expression of government or the other versus the kind of lunatic fringe that really appeals to this toxic and very, you know, scandalously violent character of contemporary politics that seem to attach to the far right? i m not saying they re the only ones, but seems to be very consistent right now. yeah. and not just talk radio.
about advertises, he got $9.5 million of political money coming in. does this play into it? does this report surprise you? they ve got put something in those commercials because some 3,000 advertisers said, keep me out of there, i ve got a call today from somebody who owns a radio station in a medium sized city in california, has rush limbaugh on, and he says that post-sandra fluke, his policy is he won t put any advertiser in the rush limbaugh show unless they specifically ask to be there. listen to the commercials on that show. there s a lot of enter the promo code rush, direct response advertising. yeah. he s selling iced tea by mail order. he s writing books for children. you re going to have to put something in those commercials pause you re sure not going to hear general motors there. and as you point out now, he s got all of this issue advertising. ken pointed to a really
she became splashed all over the news a year and a half ago. advertisers left. a lot of people lost their jobs. that has never really recovered in many respects. is this what is hurting limbaugh? ed, this is costing his big stations money. the commercials you hear on his show. it is always enter the promo code rush. they re all direct response deal. the blue chip advertisers have fled. the problem is they haven t just fled his show and the other righties. they ve put the stink on talk radio generally. the wall street journal report accu-weather, charles osgood, some real bread and butter talk radio programming, supported by commercials is now complicated because there are these do not buy lists at the major agencies and a lot of big national brands want nothing to do with talk radio. mike, what is the future for these right wing talkers and the effect it might have on other