AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads
AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling audibility verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not. Advertisers coming from video and display, where standards like this are in place, need validation that their investment in audio is safe, said Erik Barraud, SVP of Product Management at AdsWizz. That is why we continue to lead the industry and embrace standards that help us and all of our partners give advertisers assurance and peace of mind when it comes to audio adv
Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020 December 28, 2020
Ari Paparo, CEO of Beeswax, is one of the most recognizable names in ad-tech Twitter, with his insightful (and often acerbic) commentary making him essential reading for those who want a cutting-edge commentary on the space:
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Mintegral Remains Compliant with IAB Tech Lab Open Measurement SDK Requirements
SAN FRANCISCO, Dec. 22, 2020 /PRNewswire/ Mintegral announced today that it has continued to meet the requirements set forth by the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. The recertification will provide Mintegral partners continued transparency, third-party viewability and verification of ad traffic.
The Open Measurement SDK (OM SDK) is a standard launched by the IAB Tech Lab in early 2018, with the purpose to facilitate the measurement of mobile in-app ads by third-party viewability and verification vendors. Compliance with this standard eliminates time-consuming and costly custom integrations of measurement vendors SDKs.
Since 1994, cookies have enabled websites to distinguish individuals from the otherwise faceless mass of online users.
These tiny text files store basic information about us from the websites we visit, such as our preferred language, our login details and how many items we’ve put in our virtual shopping basket etc, and are saved on our browsers.
Cookies are the foundation of the personalised browsing experience and web analytics, giving us visitor numbers, page views, reach etc.
But not all cookies are the same.
Cookies direct from the website you’ve visited, which can only be read by that website, are known as first-party cookies. Those from advertisers – the ad space on websites typically owned by large ad tech firms – are known as third-party cookies and these can track your browsing habits.