AdsWizz SDK First to Be Certified for Audibility by IAB Tech Lab
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible ads
AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has had their SDK certified for OM SDK compliance, enabling audibility verification of audio ads. With this in place, publishers and advertisers can now know for certain whether an ad was heard or not. Advertisers coming from video and display, where standards like this are in place, need validation that their investment in audio is safe, said Erik Barraud, SVP of Product Management at AdsWizz. That is why we continue to lead the industry and embrace standards that help us and all of our partners give advertisers assurance and peace of mind when it comes to audio adv
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