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Pantene has partnered with black mental health organisation Black Minds Matter and afro hair positivity venture Project Embrace to release a new campaign which aims to increase awareness of hair discrimination and common microaggressions in the UK, as well as stimulate long-lasting change to end discrimination against afro hair.
Forming part of the brand s ongoing Gold Series products, which launched in 2018, the ‘My Hair Won’t Be Silenced’ campaign kicked off following a research report which looks into the discrimination that people with afro hair in the UK face. The report found that at least 93% of Black people with afro hair having experienced microaggressions related to their hair, according to a 2020 report conducted by C
02 02 2021
Pantene has teamed up with Black Minds Matter and Project Embrace in a new campaign, ‘My Hair Won’t Be Silenced’, to help end discrimination against Afro hair in the UK. The campaign launches as new research by Pantene reveals that 93% of Black people with Afro hair have experienced microaggressions related to their hair, while only 7% of people without Afro hair are able to identify common microaggressions.
Focused on increasing awareness and education around unspoken hair bias, Pantene is working towards a goal of 50% reduction in hair discrimination in the UK by 2025, beginning with this campaign. Here, Champion Boxer and Pantene Gold Series ambassador, Ramla Ali and Black Minds Matter UK co-founder, Agnes Mwakatuma tell Grazia about their own hair journeys.