This promoted content is produced by a member of The Drum Network.
The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum s audience. Find out more on The Drum Network homepage.
Pantene has partnered with black mental health organisation Black Minds Matter and afro hair positivity venture Project Embrace to release a new campaign which aims to increase awareness of hair discrimination and common microaggressions in the UK, as well as stimulate long-lasting change to end discrimination against afro hair.
Forming part of the brand s ongoing Gold Series products, which launched in 2018, the ‘My Hair Won’t Be Silenced’ campaign kicked off following a research report which looks into the discrimination that people with afro hair in the UK face. The report found that at least 93% of Black people with afro hair having experienced microaggressions related to their hair, according to a 2020 report conducted by C
9 in 10 Black people face microaggressions related to their hair
Hair has been shown to be key to self-esteem, confidence, and identity
The video will auto-play soon8Cancel
Play now
Sign up to the Hull Live newsletter for daily updates and breaking newsInvalid EmailSomething went wrong, please try again later.
Sign up here!
When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. OurPrivacy Noticeexplains more about how we use your data, and your rights. You can unsubscribe at any time.
Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice