02 02 2021
Pantene has teamed up with Black Minds Matter and Project Embrace in a new campaign, ‘My Hair Won’t Be Silenced’, to help end discrimination against Afro hair in the UK. The campaign launches as new research by Pantene reveals that 93% of Black people with Afro hair have experienced microaggressions related to their hair, while only 7% of people without Afro hair are able to identify common microaggressions.
Focused on increasing awareness and education around unspoken hair bias, Pantene is working towards a goal of 50% reduction in hair discrimination in the UK by 2025, beginning with this campaign. Here, Champion Boxer and Pantene Gold Series ambassador, Ramla Ali and Black Minds Matter UK co-founder, Agnes Mwakatuma tell Grazia about their own hair journeys.