The retailer s strategy, which has been playing out over the last 18 months, is viable , Prof Mortimer added, including removing their Target Country brands and installing KHubs which enabled regional and rural communities to access Target products via online and delivery. Their strategy around the rest of the nation to reduce the Target fleet of stores seems reasonable. They have simply closed several of them and rebranded many of them to Kmarts where didn t have a dominance in a suburb, he told news.com.au. It has a smaller physical presence in those suburbs or markets that are more aligned to a better fashion offer and home furnishings offer, but a much bigger presence for Kmart, which is clearly their hero brand.
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