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30 Black Women Trailblazing Visual Representation and Racial Justice
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New research from The Cornell Center for Hospitality: data shows that post-stay engagement, for example through email messaging like surveys and requests for reviews, can increase direct booking tendencies.
A look at direct versus social customer feedback: defining each feedback model and how they should be treated as critical ‘in between’ moments for hotel brands.
Types of loyalty and managerial responses: the difference between cognitive and affective loyalty and how each contributes to building brand loyalty over time.
What channel choice tells us about customers: examples of how cognitive and affective loyalty can drive savings.
Strategies hotel brands can implement: key tactics and watch-outs when thinking about loyalty today.
The ballooning inflation -
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