special guests to discuss the new frontier of subscriptions and define the new
rules of loyalty going forward.
In this downloadable report, Skift and Salesforce partner to recap the event’s key insights and learnings. You’ll hear from experts both in and outside of the travel industry as they discuss travel’s new frontier of subscriptions and the new rules of loyalty in 2021 and beyond.
How loyalty will become less transactional and more personalized
Top experiments and successes in revamping loyalty programs during the pandemic
Travelers loyalty to airlines and the new role of points
The effect of subscription models in traveler expectations
pandemic. In order to capture pent-up demand and stay relevant, brands must
overhaul points programs and consider subscription models to address rapidly
changing traveler habits.
special guests to discuss the new frontier of subscriptions and define the new
rules of loyalty going forward.
In this downloadable report, Skift and Salesforce partner to recap the event’s key insights and learnings. You’ll hear from experts both in and outside of the travel industry as they discuss travel’s new frontier of subscriptions and the new rules of loyalty in 2021 and beyond.
Find out more about the event here.
How loyalty will become less transactional and more personalized
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Tripadvisor is courting partnerships with the issuers of credit cards to help boost awareness and usage of its new subscription product Tripadvisor Plus.
The Plus subscription product offers hotel discounts and other benefits to travelers, as first reported by Skift.
The travel company based in Needham, Massachusetts, said on an earnings call on Friday it is looking at a couple of ways to work with credit card companies.
Issuers of higher-end credit cards that already offer travel benefits might add a Plus subscription as a fresh reward to paying cardholders.
This video covers:
Why customer data will be at the center of travel recovery: Many travelers will need to “relearn” how to travel again, so sending the right messages to the right customers, supported by first party data, will be key.
Why brands need to take control of their first party data: Particularly with the death of the cookie, third-party data is no longer fully reliable.
How Amperity is helping travel brands leverage the right customer data: These insights will be more important than ever as brands need to be quick and proactive in their business decisions.
Details about Alaska Airlines’ brand proposition: How customer data helped the airline reprioritize its loyalty offerings and double down on its safety messaging over the last year, and how it will be used to engage travelers in the year ahead.