'Consumers should be discerning enough': Prism+ defends air-con ad after watchdog deemed it 'greenwashing'

SINGAPORE – Singapore’s advertising standards watchdog has found an advertisement by local electronics company Prism+ “not acceptable” for its misleading claims about the environmental friendliness of its line of air-conditioners. This marks the first time the Advertising Standards Authority of Singapore (Asas) has found a company in breach of the advertising code for greenwashing, or marketing that exaggerates the sustainability...

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