they used a new website that says its products help grandparents and grandkids connect, have fun and generate lifetime memories. the creator patricia babuka. you look how many grandparents are in the market, it s staggering. reporter: 70 million according to the study. there s a reason some are looking for products for play time. they have to compete with technology, like gaming systems. the reality, younger kids get involved with technology pretty quick. pretty capable. it s fun to get them away from that. reporter: of course, products aren t needed for fun, but as the idea of a grandparent economy catches on, expect more to tart the growing demographic. and randi, just to show you how much money we re talking about, take a look at statistics here. first of all, amazing, grandparents spend $2 trillion a year in total according to the study from grandparents.com. of that, the next stat, $52 billion on their grandkids. wow. they are looking, they are
and generate lifetime memories. creator patricia babuka. you look how grandparents there are in the market and it s staggering. reporter: 70 million according to the study. there s a reason some are looking for products. they have to compete with technology like game systems. even the younger kids get involved with technology pretty quick. but it s kind of fun to get them away from that. reporter: of course, products aren t needed for fun, but as the idea of a grandparent economy catches on, expect more to target the growing demographic. josh levs with us now. huge incentive for a lot of grandparents to get tech savvy because these little grand kids know what to do at 2 and 3. and these developers are starting to figure it out and they re making all these products for them. look how much money grandparents are spending. according to the study from grandparents.com, they spend $2 trillion per year and of that on the next screen, $52 billion a