they used a new website that says its products help grandparents and grandkids connect, have fun and generate lifetime memories. the creator patricia babuka. >> you look how many grandparents are in the market, it's staggering. >> reporter: 70 million according to the study. there's a reason some are looking for products for play time. they have to compete with technology, like gaming systems. >> the reality, younger kids get involved with technology pretty quick. pretty capable. it's fun to get them away from that. >> reporter: of course, products aren't needed for fun, but as the idea of a grandparent economy catches on, expect more to tart the growing demographic. and randi, just to show you how much money we're talking about, take a look at statistics here. first of all, amazing, grandparents spend $2 trillion a year in total according to the study from grandparents.com. of that, the next stat, $52 billion on their grandkids. >> wow. >> they are looking, they are