that s right. and when shopping, you say look for products with a shorter product ingredient list. why is that? yeah, chris. the thing is is that the fda does not regulate what we put on our body so i m talking about in the beauty care industry, the personal health care, right? we actually need to monitor it ourselves because our skin absorbs 60% of what we put on it. so when you re at the drugstore and you re like, i can t keep that list of chemicals to avoid straight, just think to yourself, what s the shortest product ingredient list, and usually you can go with that one. for example, mine is organic coconut oil as a moisturizer, also works as a hair defrizzer and i don t mind smelling like a mai tai. and put your money where your mouth is. that means shift your priorities. think about when you go to the mall and buy a bunch of stuff and then you go to the store and you re like, not sure if i can afford that organic chicken. it s what goes in your body and family s body.