>> that's right. >> and when shopping, you say look for products with a shorter product ingredient list. why is that? >> yeah, chris. the thing is is that the fda does not regulate what we put on our body so i'm talking about in the beauty care industry, the personal health care, right? we actually need to monitor it ourselves because our skin absorbs 60% of what we put on it. so when you're at the drugstore and you're like, i can't keep that list of chemicals to avoid straight, just think to yourself, what's the shortest product ingredient list, and usually you can go with that one. for example, mine is organic coconut oil as a moisturizer, also works as a hair defrizzer and i don't mind smelling like a mai tai. >> and put your money where your mouth is. >> that means shift your priorities. think about when you go to the mall and buy a bunch of stuff and then you go to the store and you're like, not sure if i can afford that organic chicken. it's what goes in your body and family's body.