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Understanding your customers shouldn t be a guessing game

Heap's Mona Popli warns against uneducated guesses about customers if you want to.avoid becoming the next victim of gut-based decision making in retail.

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New Independent Research Reveals Digital Product Analytics Teams Who Lead in Data Maturity Realize 2 5X Increase in Business Outcomes Over the Lagging Firms

New Independent Research Reveals Digital Product Analytics Teams Who Lead in Data Maturity Realize 2 5X Increase in Business Outcomes Over the Lagging Firms
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Mature questions around organizational data use - IDC study takes a fresh look at some longstanding issues

Organizations can see revenues, profits and customer loyalty increase by becoming more mature in their use and leveraging of data tech and culture, says Heap’s Rachel Obstler.

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