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Sleepwell hits snooze on celebrity endorsements amid back-to-back campaigns

Nilesh Mazumdar, CEO, Sheela Foam explains the idea behind two back-to-back campaigns, media mix, avoiding celebrity associations, and more.

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Sleepwell compares dough and bread in new mattress ad featuring Kunal Vijaykar: Best Media Info

Sleepwell compares dough and bread in new mattress ad featuring Kunal Vijaykar: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch

Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch
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Sleepwell launches a humorous campaign for Pro Nexa mattress featuring culinary expert and Kunal Vijaykar

Conceptualised by Sideways, the campaign showcases the key difference b/w Sleepwell Pro Nexa® and memory foam mattress by using the creative analogy of dough versus bread.

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