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Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch

Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch
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Sleepwell launches a humorous campaign for Pro Nexa mattress featuring culinary expert and Kunal Vijaykar

Conceptualised by Sideways, the campaign showcases the key difference b/w Sleepwell Pro Nexa® and memory foam mattress by using the creative analogy of dough versus bread.

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