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NEW YORK, April 6, 2021 /PRNewswire/ Omnicom Group (NYSE: OMC) today announced it has signed a multi-year agreement with Allianz, a leading financial services provider, for creative development and production services. Through this master framework agreement, Omnicom will produce work for Allianz on a global and local level, offering creative solutions to activate the global brand strategy for the more than 70 countries Allianz operates in.
The global relationship will be managed by the A-Lab , a specially formed, multi-disciplinary team of leaders who will lead, direct and align all brand activities from a strategy, creative, audience and data perspective. In an open ecosystem approach, the A-Lab will pull together teams for individual projects with best-in-class capabilities from Omnicom and beyond.