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NEW YORK, April 6, 2021 /PRNewswire/ -- Omnicom Group (NYSE: OMC) today announced it has signed a multi-year agreement with Allianz, a leading financial services provider, for creative development and production services. Through this master framework agreement, Omnicom will produce work for Allianz on a global and local level, offering creative solutions to activate the global brand strategy for the more than 70 countries Allianz operates in.
The global relationship will be managed by the "A-Lab", a specially formed, multi-disciplinary team of leaders who will lead, direct and align all brand activities from a strategy, creative, audience and data perspective. In an open ecosystem approach, the "A-Lab" will pull together teams for individual projects with best-in-class capabilities from Omnicom and beyond.